perspectives

ARTICLE 1

Tacos and Strategy

Steve and I get asked all the time – “What does Business Strategy (or Brand Strategy or…any of the other flavors of Strategy) really mean? My business is doing fine. What do I need all that for?”

ARTICLE 2

On the Art of Strategy

On the art of strategy – what it is and what it is not

In the context of business strategy, one often hears “strategy is about making choices”, but this sentiment does not do strategy justice.